🔍 The top 9 Zoovu alternatives compared (2025)

In short

• Zoovu stands out with strong customer-focused features and customer support, but it can be expensive, complex, and difficult to integrate.
• There are alternative tools available that offer faster setup, easier use, and better compatibility with online stores. In this article, we explore 9 of these options.
• Leading e-commerce brands choose Aiden to offer guided selling at scale, resulting in conversion increases of up to 2.5x.

The pros and cons of Zoovu

Zoovu is a well-known player in the world of guided selling and conversational AI. It is a product discovery platform for e-commerce companies. Getting started with new software still involves an investment. In terms of both time and money. That's why you can only choose the right solution once.

Are you asking yourself if Zoovu is the right choice? Then this article is your answer. We compare the best alternatives like Aiden, Dot.vu, Neocom, and more.

With tools such as search bars, product finders, and chatbots, Zoovu makes it easier for customers to find what they're looking for and make purchasing decisions. Users of the platform name a number of advantages and disadvantages.

Benefits

• Includes multiple features focused on the customer experience
• Deployment to multiple brands and websites
• Good support from the support team (in English)

Disadvantages

• Expensive compared to other providers
• Integration with other platforms is complex
• Technical knowledge is required to assemble the assistants

Enough about Zoovu, let's take a look at the best alternatives on the market.

A comparison of the top 9 Zoovu alternatives

1. Aiden

Aiden, yes that’s us, was born out of the frustration that consumers are often left to fend for themselves when shopping online. We initially wrote a successful book about it, because "customers who can't decide won't buy." But writing a book wasn’t enough to tackle the problem. So we decided to find a solution for it and developed guided selling software.

Aiden is appreciated by many online stores and has become the most used guided selling software for e-commerce in Europe.

We aim to make good advice available to everyone, which is why our software helps mimic actual advice in a physical store. You simply ask hesitant customers a few questions about their needs in a product finder, and then automatically provide advice on the most suitable products.

Thanks to Aiden AI, you can quickly set up and fine-tune your product finder. By combining filters and weighted scores, you consistently offer the best product advice, increasing both conversion rates and margins.

You can easily integrate the platform into any type of e-commerce system, such as Shopify, WooCommerce, and Magento, and connect it with your product feed. Additionally, you can link Aiden to Google Analytics 4 and your ESP or CDP, like Squeezely and Bloomreach.

This way, you can enrich your current tools with zero-party data from your product finders, which is a huge added value for personalizing your further marketing activities.

• Website: Aiden
• Rates: Available upon request
• Target group: E-commerce
• Category: Guided selling software

2. Dot.vu

Dot.vu is a platform that lets you create and publish interactive content without coding. The tool offers various options for promoting your brand and optimising the customer experience.

Dot.vu serves a broad target group and therefore offers various features. From personal product recommendations, chatbots, interactive quizzes and polls to gamification and customer reviews.

Dot.vu integrates with CRM systems, email marketing tools, and analytics software.

• Website: Dot.vu 
• Pricing: The basic plan starts at $200 p/m
• Target group: E-commerce, education, non-profit, publishers, B2B and government agencies
• Category: Interactive content software

3. Neocom.ai

Neocom.ai is a platform that uses AI technology to help customers find the right products in your shop. The tool offers features to personalise product recommendations, optimize customer experience and increase sales.

With Neocom, you can make interactive conversations and provide personalised product recommendations. In addition, the tool can answer product-related questions from customers in order to reduce the pressure on customer service teams.

Neocom integrates with various e-commerce platforms such as Shopify, WooCommerce and Magento.

• Website: Neocom.ai
• Rates: Available on request
• Target group: E-commerce
• Category: Guided selling software

4. Expenses

Excentos is a platform that allows you to create product finders to help customers find the right products. The tool offers various features to optimize the customer experience and increase sales.

The tool offers various features including product finders, product configurators, gift seekers and knowledge bases.

Excentos can be integrated into any website and CMS via Javascript.

• Website: Excentos
• Rates: Available on request
• Target group: E-commerce
• Category: Guided selling software

5. Outfindo

Outfindo is also a platform that uses AI to help customers find the right products in online stores. With various features, Outfindo focuses on optimizing the customer experience, increasing sales and strengthening customer loyalty.

The tool includes personalized product recommendations, a smart product search function, dynamic product bundles and the ability to A/B testing.

Outfindo can be added to any website using JavaScript.

• Website: Outfindo
• Rates: From €300 p/m
• Target group: E-commerce
• Category: Guided selling software

6. Ebbot

Basically, Ebbot is an AI-driven chatbot for websites. The chatbots are focused on helping customers, generating leads and increasing sales. Ebbot also offers a no-code product finder focused on product recommendations, personal product questions, dynamic product filters, and A/B testing.

This tool also integrates with multiple e-commerce platforms such as Shopify, WooCommerce and Magento and Channable, for example. The tool also offers multiple integrations focused on customer service software and email marketing software.

• Website: Ebbot
• Rates: Available on request
• Target group: E-commerce, energy companies, real estate and governments
• Category: Chatbot software

7. Crobox

Crobox is guided selling software and offers AI-driven product recommendations and personalized experiences for online store visitors.

With Crobox, you can provide relevant product recommendations, create product bundles and set up notifications to highlight products. You can then A/B test these to see what works best for your e-commerce business.

Crobox integrates with popular e-commerce systems such as Shopify, WooCommerce, and Magento. In addition, it is possible to integrate with Salesforce, Google Analytics, Tealium and Google Tag Manager.

• Website: Crobox
• Rates: Available upon request
• Target group: E-commerce
• Category: Guided selling software

Another alternative with fewer features, also from the Netherlands, is Qonfi.

8. AB Tasty

AB Tasty primarily offers a solution for A/B testing, but also focuses on personalization and CRO. So you can test with it, but also offer personalized and interactive customer experiences.

AB Tasty's “Recommendations” solution focuses on providing product recommendations. Based on AI and machine learning, the tool understands your customers' interests and their search behavior. For example, real-time product recommendations are made and you can send personalized emails to customers.

AB Tasty can be integrated via a JavaScript tag, but plugins are also available for Shopify and WooCommerce, among others. AB Tasty also integrates with analytics tools, CDPs, and Zapier to use insights from the platform.

• Website: AB Tasty
• Rates: From €999 p/m (including product recommendations)
• Target group: E-commerce, SaaS, marketing agencies and publishers
• Category: CXO software

9. Tweakwise

Tweakwise is a platform that helps stores optimize their search functionality, merchandising and product recommendations.

Tweakwise offers multiple functions to increase conversion for online stores. For example, it optimizes the search function with smart suggestions and auto-correction, provides opportunities to personalize the product lister page, stimulate cross- and upsells, and you can add guided selling to your store.

You can integrate Tweakwise via JavaScript or an API. Tweakwise also offers extensions for Magento, Shopware, Shopify, Sana Commerce, Core suite, and more.

• Website: Tweakwise.com
• Rates: From €395 p/m, guided selling is an add-on for €375 p/m
• Target group: E-commerce
• Category: CXO software
  

Frequently asked questions about Zoovu 

Want to know more about Zoovu or the competitors in this list? Here you will find an overview of the most frequently asked questions we hear from online retailers.

How long does migration from Zoovu to another platform take? 

That depends on the platform you choose, but in general it takes anywhere from a few days to a few weeks. Key steps include connecting your product feed, integrating the tool with your existing systems, and publishing your product finders at multiple pages of your store. With the right setup, the transition can be smooth and relatively quick.

What are the most important considerations when choosing an alternative to Zoovu?

Start with the basics: does the platform help you deliver relevant and helpful guidance to your customers? Product finders should be easy to set up and maintain. The platform should integrate smoothly with your existing e-commerce stack, including systems like your CDP and GA4. Make sure support is reliable, and the solution can scale as your business evolves.

How can I test an alternative solution before fully committing?

Most platforms offer a tailored demo where you can see how the tool works for you. These demos are often guided by someone from the team, so you can ask questions and get direct feedback. It’s a great way to explore the interface, ask questions, and assess whether the solution fits before making a full switch.

At Aiden, you can book a demo, but you can also try it yourself. Want to experience what a product recommendation quiz looks like in action? Check out the demo store.

How easy is it to migrate existing product data to a new platform?

Migrating product data depends on the platform, but it should be straightforward with minimal manual effort. Choose a solution that integrates well with popular e-commerce systems, offers clear guides, and provides hands-on support during setup and beyond. This way, syncing your product info is quick and problem-free, so you can focus on creating great online shopping experiences with automated, personal advice.

Aiden: the best Zoovu alternative for e-commerce product finders

The e-commerce model that was designed more than 10 years ago no longer works today. Many more (complex) products are being sold online. Add to that the fact that there is an awful lot of competition and that advertising is mega expensive.

When your site visitors are unsure, you want to help them as best you can and remove those doubts in order to recoup your investment. You can respond to this in various aspects of your online store.

But which investment is worthwhile? Product finder users convert better, but for real impact, those product finders must be put at the center.

Aiden is the only guided selling software with complete flexibility in positioning (= placing the product finders wherever people have doubts) and thus ensures the widest possible reach and thus the highest possible ROI.

This results in 91% completed sessions, an average CTR of 60%, and a 2.5x conversion uplift. With over 1,000 live product finders, we continually gain insights and share new knowledge and playbooks for success with our customers. Want to know more about the impact we make together with our customers? Have a look at the testimonials or case studies for more inspiration.

Want to profit from guided selling with your online store? Book a free demo on and discover how Aiden's platform is guaranteed to structurally increase your conversion.