About us

We assist you in assisting your customers

Aiden - the expert in guided selling and product finders.

Used by leading e-commerce businesses

How it all started

Hi, can I help you find anything?

Aiden was born out of a personal frustration: whenever I wanted to buy something online, it would be incredibly difficult to find the right product. Whether it was a great gift, the right pair of headphones or appropriate insurance: surely it should be possible to better assist people in their online buying journey. After all, we do the same in an offline store.

At the time, I wrote down this vision for the future of e-commerce in the well received book Customers who can't decide, won't buy. It's now the foundation of a full-fledged software platform for guided selling, used by several of Europe's largest online retailers.

Maria Silvertant
Co-founder & CEO
Our team

Meet our bright minds

With 100+ years of collaborative e-commerce experience, we're here for you!

Customer Success Manager
Co-founder & CCO
Fullstack Developer
Lead Developer
Conversation Designer
Co-founder & CEO
Lead Developer

Should your bright mind go here?

Check out our job openings

Stop losing customers to choice paralysis

Provide the right advice - self-serve at scale to massively grow your conversion rates.

We're happy to share our advice, completely free of charge