About us

We help you help your customers

Online stores offer lots of products, but little help finding the right one. Customers browse website after website looking for their perfect needle in the product haystack. There's a better way.

How it all started

Hi, can I help you find anything?

Aiden was born out of a personal frustration: whenever I wanted to buy something online, it would be incredibly difficult to find the right product. Whether it was a great gift, the right pair of headphones or appropriate insurance: surely it should be possible to better assist people in their online buying journey. After all, we do the same in an offline store.

At the time, I wrote down this vision for the future of e-commerce in the well received book Customers who can't decide, won't buy. It's now the foundation of a full-fledged software platform for guided selling, used by several of Europe's largest online retailers.

Maria Silvertant

Co-founder & CEO

E-commerce needs to be improved

Aiden makes great advice available to everyone

Customers who aren't sure won't buy. And when they do buy, they often buy the wrong product. Advice is extremely important: only with the right knowledge will customers buy with confidence. That's why Aiden makes great advice available to everyone.

1.197+

Product finders created since launch.

150+

Partnerships with international brands.

76+

NPS score of online stores that use Aiden.

Huge impact

More help equals more impact

Every year, we help millions of people find the right product. That's how, together with our partners, we make e-commerce work a lot smarter.

Used by 150+ e-commerce businesses

Testimonials

What stores say about Aiden

“I'll be brief about building product finders in Aiden: it's really very easy.”

Guus van Nunen

COO, XXL Nutrition

“De implementatie was heel makkelijk. Door de koppeling met Channable konden we ook gelijk aan de slag en er was niet veel IT nodig om het live te zetten op onze website. Ook Aiden zelf, de backend, werkt heel makkelijk en prettig.”

Anna Maria Schulz

Webshop manager, Girav

“Once you've made a guided selling app and thought it through carefully, you won't have to give it a second thought.”

Marnix Izeboud

Content manager, Bax Music

“In addition to being surprisingly helpful, the tool is also fun for customers to use. In addition, we're experiencing a great cooperation with the Aiden team. They're always looking for the right next steps and are open to new opportunities and ideas. Wonderful 'colleagues'!”

Martine ter Veld

Webshop manager, Livera

“With Aiden, you're getting a tool that can structurally increase your conversion rates relatively quickly. Quickly, because the implementation can be tackled in various ways, but also because of the proactive assistance offered by the Aiden team. Once it's up and running, you can start fine-tuning and pushing as much traffic as possible through the product finder. It works :)”

Ivo Klink

E-commerce manager, La Souris

“These kinds of insights are exactly what we missed in the previous version of our product finder.”

Roxanne van Baardewijk

Webshop coördinator, Simon Lévelt

“We initially built a product finder ourselves. This allowed me to see how often it was used, but not what it yielded in terms of conversion and which bikes our customers ultimately chose. With Aiden, we can see all of that.”

Willem van Dooren

Digital marketing professional, Cortina

“A significant growth rate that gives reason to use the product finder on other channels and for other products as well.”

Dominique Alaradi

Product owner, Prénatal

Join our team of experts

We are always looking for smart, ambitious people to join our team.

Check job openings

Stop losing customers to choice paralysis

Provide the right advice - self-serve at scale to massively grow your conversion rates.

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We're happy to share our advice, completely free of charge.