About us

We assist you in assisting your customers

Aiden - the expert in guided selling and product finders.

Used by leading e-commerce businesses

How it all started

Hi, can I help you find anything?

Aiden was born out of a personal frustration: whenever I wanted to buy something online, it would be incredibly difficult to find the right product. Whether it was a great gift, the right pair of headphones or appropriate insurance: surely it should be possible to better assist people in their online buying journey. After all, we do the same in an offline store.

At the time, I wrote down this vision for the future of e-commerce in the well received book Customers who can't decide, won't buy. It's now the foundation of a full-fledged software platform for guided selling, used by several of Europe's largest online retailers.

Marja Silvertant

Co-founder & CEO

Our team

Meet our bright minds

With 100+ years of collaborative e-commerce experience, we're here for you!

Anniek

Customer Success Manager

Simon

CMO

Sietse

Fullstack Developer

Rienk

Lead Developer

Anniek

Conversation Designer

Marja

CEO

Dennis

Lead Developer

Should your bright mind go here?

Bekijk de vacatures

Stop losing customers to choice paralysis

Provide the right advice - self-serve at scale to massively grow your conversion rates.

Book your free demo

We're happy to share our advice, completely free of charge

About us

We assist you in assisting your customers

Online shopping offers countless products but little guidance. We believe it can be different and better—not just for businesses and consumers, but for the world. That’s why we founded Aiden, to help you put your customer first.

Improve e-commerce together

Good advice should be accessible to everyone

Help and expertise are the foundation for giving good advice and building effective product finders. With this vision, we work together to make e-commerce better.

1,200+

Product finders created since launch.

120+

Partnerships with international brands.

76+

NPS score of happy Aiden customers.

Positive impact

More sessions means more helpful advice

More product finders help more shoppers, and with more insights, online stores can offer better suited prodcuts. Together, we amplify the impact of guided selling.

How it all started

Hi, can I help you find anything?

Maria Silvertant

Co-founder & CEO

Used by leading e-commerce businesses

Testimonials

What stores say about Aiden

We create the best product finders together.

“I'll be brief about building product finders in Aiden: it's really very easy.”

Guus van Nunen

COO, XXL Nutrition

“De implementatie was heel makkelijk. Door de koppeling met Channable konden we ook gelijk aan de slag en er was niet veel IT nodig om het live te zetten op onze website. Ook Aiden zelf, de backend, werkt heel makkelijk en prettig.”

Anna Maria Schulz

Webshop manager, Girav

“Once you've made a guided selling app and thought it through carefully, you won't have to give it a second thought.”

Marnix Izeboud

Content manager, Bax Music

“In addition to being surprisingly helpful, the tool is also fun for customers to use. In addition, we're experiencing a great cooperation with the Aiden team. They're always looking for the right next steps and are open to new opportunities and ideas. Wonderful 'colleagues'!”

Martine ter Veld

Webshop manager, Livera

“With Aiden, you're getting a tool that can structurally increase your conversion rates relatively quickly. Quickly, because the implementation can be tackled in various ways, but also because of the proactive assistance offered by the Aiden team. Once it's up and running, you can start fine-tuning and pushing as much traffic as possible through the product finder. It works :)”

Ivo Klink

E-commerce manager, La Souris

“These kinds of insights are exactly what we missed in the previous version of our product finder.”

Roxanne van Baardewijk

Webshop coördinator, Simon Lévelt

“We initially built a product finder ourselves. This allowed me to see how often it was used, but not what it yielded in terms of conversion and which bikes our customers ultimately chose. With Aiden, we can see all of that.”

Willem van Dooren

Digital marketing professional, Cortina

“A significant growth rate that gives reason to use the product finder on other channels and for other products as well.”

Dominique Alaradi

Product owner, Prénatal

Join a team of experts

With 100+ years of collaborative e-commerce experience, we're here for you!

Check job openings

Stop losing customers to choice paralysis

Provide the right advice - self-serve at scale to massively grow your conversion rates.

Book your free demo

We're happy to share our advice, completely free of charge