Why your team will love working with Aiden
Europe’s leading online retailers and brands choose Aiden for two key reasons:
1. They share our vision for the future of e-commerce.
2. They’re not just looking for software — they're looking for impact.
At Aiden, we combine user-friendly tech with results-driven support to make guided selling work at scale. That’s why our customers have launched an average of 18 product finders across their sites.
E-commerce manager, LG Electronics
Used by 200+ e-commerce businesses
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Replicate your best in-store advisor
With Aiden, your team can easily create question-and-answer flows that mirror how an expert would guide a shopper in-store. Teams can quickly adapt and deploy across categories without reinventing the wheel.
Aiden AI will get you started
Not sure where to start? Aiden's AI co-pilot sets up full question-and-answer flows based on your product categories. Plus, you'll get smart suggestions to deepen the conversation.
Rich, engaging content
Customize each flow to match your tone of voice and assortment, then add visuals that help clarify a customers’ real situation and needs.
Nuanced advice logic, built to scale
Not every product is a perfect match, and that’s exactly the point. Aiden gives your team the power to set product recommendations on a spectrum (from perfect to acceptable to bad) offering your customers nuanced advice instead of binary filter logic.
Context-aware advice
Score products across multiple use cases to reflect the real world: where a product is ideal for one shopper, and “good enough” for someone else.
Transparent logic
Show customers exactly how their answers led to the product recommendation, so they trust the advice and feel confident to convert.
Seamless integration across the customer journey
Extend your expertise across your online store, and provide every single customer with tailored advice in the moment that matters.
Reach every uncertain buyer
Offer intelligent assistance at every critical decision point in the customer journey. With specialized solutions for PLP, PDP, and cross-category pages, Aiden ensures your customers are supported wherever it matters most.
Flexible ways to embed
Choose from a variety of formats (such as sidebar, pop-up, and in-page apps) to enable the perfect user experience at every touchpoint.
Gather actionable zero-party data
Through guided selling, your customers tell you exactly who they are and what they're looking for. Capture their explicit preferences, needs, and intent, straight from the source. These kinds of new customer insights will transform your e-commerce strategy.
Enable personalization across channels
Easily integrate guided selling data with your ESP or CDP to deliver hyper-personalized emails, ads, and experiences throughout the customer journey.
Unlock deep customer insights
Monitor response patterns, product popularity, and drop-off points to gain a clear understanding of evolving customer behaviors. Your product managers will love this.
Connect with your existing tech stack
Aiden offers extensive integrations that make guided selling a natural part of your e-commerce ecosystem.
Enrich your core platforms with actionable data
Koppel Aiden aan je ESP en CDP (zoals Bloomreach, en Spotler Activate), Google Analytics, Channable en meer, en verrijk deze systemen met zero-party data voor slimmere campagnes en diepere inzichten.
Easy deployment across e-commerce platforms
Of je nu Magento, Shopify, BigCommerce of een ander platform gebruikt, Aiden is ontworpen voor soepele integratie, zodat je snel resultaat ziet.
Get everything you need to win with guided selling
Discover all the useful features of Aiden's guided selling software.
Dynamic flows
Create intelligent conversations dynamically tailored to each customer.
Media
Enhance product finders with images and video for a richer customer experience.
Analytics plugin
Integrate with Google Analytics for comprehensive impact insights.
Marketing automation
Automate follow-up emails and showcase recommendations at every stage of the journey.
Product feed
Connect your product catalog to ensure real-time updates on price and inventory.
Nuanced advice
Deliver precise recommendations by combining weighted scoring with advanced filters.
Look & feel
Fully customize fonts, colors, and styles for seamless brand alignment.
Easy to integrate
Deploy as a pop-up, sidebar or in-page app for frictionless embedding anywhere on your website.
Drop-off insights
Track user behavior and optimize interactions with actionable engagement data.
Proven impact across industries
See real-world results and discover how Aiden’s flexible guided selling platform drives measurable impact across industries.
Stop losing customers to choice paralysis
Empower your shoppers with tailored product advice (at scale) to significantly increase conversion rates.
