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For e-commerce teams

Build once, advise everywhere

Your team already knows what good advice looks like: which products fit which situations, and how to talk about it. Aiden helps you capture that knowledge once, structure it into a living advice model, and deploy it across every channel where shoppers need guidance.

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“Working with Aiden is fantastic! The team proactively contributes to optimizing our product finders for TVs, monitors, refrigerators and washing machines. They always come up with constructive suggestions to improve our customer experience and increase impact.”

E-commerce manager

Trusted by 200+ e-commerce leaders to deliver product advice at scale

Capture

Replicate your best in-store advisor

Most product knowledge lives in your team's heads or scattered across spreadsheets. Aiden gives it a home. Define how your products score across use cases, set your commercial priorities, and connect your catalog. Aiden turns that into a structured advice model your whole team can work from.

AI-assisted setup

Not sure where to start? Aiden's co-pilot generates a starting point for your ground truth based on your categories and feed, so you're not starting from scratch.

Nuanced advice logic, built to scale

Real product advice is never a simple yes/no. Score products as a perfect, good, acceptable, or poor fit per use case. Then layer in commercial priorities, tone of voice, and category-specific rules.

A visualization of the Aiden platform showing the advice page of a Hiking Boot Finder.
Deploy

Available wherever shoppers need help

Your advice model doesn't live in one placement; it feeds every channel Aiden supports. So whether a shopper finds help through the Agent, a classic product finder, or a PDP FAQ, the advice is consistent, accurate, and grounded in your expertise.

Advice at every decision point

From PLP to PDP and beyond, Aiden shows up where uncertainty is highest, and draws from the same advice model each time.

More channels coming

The Aiden advice model is built to scale to new surfaces (ChatGPT, Google, Perplexity) without rework.

Improve

See exactly how your advice is performing

Every advice interaction generates data. Aiden's analytics tell you which products are being recommended, what shoppers are asking, where they convert, and where they drop off — so your team can continuously sharpen the model.

Know what's working, and what isn't

Track sessions, click-through rate, and conversion per channel. Know which products are being recommended, whether shoppers buy them, and where advice is falling short.

Sharpen the model over time

Every interaction is a signal. Use interaction data and recommendation patterns to refine your advice logic, so the model grows along with the company.

Integrate

Connect with your existing tech stack

Aiden offers extensive integrations that make product advice a natural part of your e-commerce ecosystem.

Enrich your core platforms with actionable data

Connect Aiden to your ESP and CDP (such as Bloomreach and Spotler Activate), Google Analytics, Channable and more, and enrich these tools with zero-party data for smarter campaigns and better insights.

Easy deployment across e-commerce platforms

Whether you use Magento, Shopify, BigCommerce or another platform, Aiden is designed for a smooth integration, so that you can see results quickly.

Complete solution

Get everything you need to win with AI product advice

Discover all the useful features of Aiden's product advice software.

Feature

Dynamic flows

Intelligent conversations are dynamically tailored to each customer.

Media

Enhance your product advice with images and video for a richer customer experience.

Analytics plugin

Integrate with Google Analytics for comprehensive impact insights.

Marketing automation

Automate follow-up emails and showcase recommendations at every stage of the journey.

Product feed

Connect your product catalog to ensure real-time updates on price and inventory.

Feature

Nuanced advice

Deliver precise recommendations by combining weighted scoring with advanced filters.

Look & feel

Fully customize fonts, colors, and styles for seamless brand alignment.

Feature

Easy to integrate

Remarkably lightweight and easy to integrate, Aiden comes pre-vetted by the industry's most demanding tech and InfoSec teams.

Drop-off insights

Track user behavior and optimize interactions with actionable engagement data.

Case studies

Proven impact across industries

See real-world results and discover how Aiden’s flexible product advice platform drives measurable impact across industries.

MediaMarktSaturn Europe

🌍 How MediaMarkt uses Aiden to advise customers across Europe

"From the very first conversation, we were on the same page. Clear communication, honest discussions, and a shared drive to truly build something together."

Read case
XXL Nutrition

💪 How XXL Nutrition achieves an XXL conversion

“Consider protein supplements: customers land on a page with 36 types, which are very similar. They'll immediately experience choice paralysis and wonder: which one should I choose?”

Read case
Prénatal

👶 How Prénatal increased conversion five-fold using Aiden

"A telling growth percentage that prompts us to deploy guided selling on other channels and for other products as well."

Read case

Frequently asked questions answered

Still have questions? We’ve answered the most frequently asked questions we get from e-commerce teams. 

How long does it take to launch Aiden in my store?

On average, it takes 2 weeks for our customers to launch their first product finder or AI advice agent, with many going live in a matter of days. 

The platform itself is designed to be fast and intuitive, so your team can build, test, and publish without technical support.

And you’re never on your own: our customer success team guides you through setup, shares best practices, and helps you get to impact quickly. For example, MediaMarkt launched 48 Aiden advice flows in just six weeks.

How does Aiden use AI?

Aiden combines generative AI with your product and category knowledge to create a digital sales advisor.

Our AI helps you turn complex product information into natural, human-like guidance: asking the right questions, interpreting answers, and recommending the best-fit products based on your commercial and category logic.

The result: advice that feels personal and conversational, yet remains fully aligned with your business goals.

How does Aiden integrate with my product catalog?

Aiden connects directly to your product catalog through a product feed. Once your feed is imported, you define how products match with customer answers using simple matching rules.

These rules determine when a product is a perfect, good, neutral or bad fit. You set them once and they’ll automatically apply to any new products added to your catalog. Need more control? You can also fine-tune matches manually or in bulk with just a few clicks.

This way your advice flows stay up to date, accurate and fully aligned with your assortment and commercial strategy, without relying on developers or complicated integrations.

What kind of results can I expect from deploying Aiden in my online store?

Goals and results vary per store and setup, but stores that use Aiden see measurable impact fast. On average, Aiden advice flows reach 91% completed sessions, a 62% click-through rate, and 8% revenue uplift on pages where they’re active.

Beyond the top line impact, product advice also helps to reduce returns, lower pressure on your CS team, and generates valuable zero-party data with direct insight on what shoppers actually look for.

These insights feed back into your e-commerce strategy, leading to a smoother buyer journey that performs better for both your customers and your bottom line.

Can I track what shoppers choose and how my advice flows perform?

Without a doubt! Aiden’s Impact Dashboard gives exact insights into what happens when a shopper engages with one of your product advice agents. Find out how many visitors received advice, what they clicked, and even discover which products they decided to buy. 

Unlike Google Analytics, everything is visible directly in Aiden, no complex setup or unreliable sampling applied. You can track whether customers bought the recommended product, a variant, or something completely different, and measure the conversion rate from advice to purchase.

This gives you a clear picture of the real impact without leaving the platform.

How does Aiden support my team after launch?

Our partnership doesn’t stop at go-live. From day one, Aiden’s specialists work alongside your team to monitor performance, share insights, and identify opportunities to increase impact across categories and channels.

You’ll have access to proven best-practice playbooks, benchmarking data, and proactive support to help you continuously improve results. We combine hands-on guidance with scalable expertise, ensuring your Aiden advice agents keep delivering as your strategy and business evolves.

Do we need technical resources to maintain Aiden?

No. Aiden is designed so your commercial and e-commerce teams can operate it independently. Once the initial setup is complete (usually within 1 day), no dedicated development capacity is needed. With Aiden AI, your team can create and adjust product finders and advice agents, all without touching code.

We handle all platform updates, performance optimizations, and new feature releases on our side. And when you do need deeper technical or strategic support, our specialists are available to advise and assist.

In short: Aiden keeps the technology light and the control in your hands, so your teams can focus on creating the best shopping experiences, not maintaining software.

Own the advice layer before someone else does.

Shoppers are going to ask AI what to buy. Make sure your brand has the answer.

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You'll be able to pick a time in the next step.
Customers who can’t decide, won’t buy. Capture your knowledge and offer personal advice to every customer to structurally boost conversions.
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