Guided selling & e-commerce advice from the pros

A good product advisor is one of the few things on an e-commerce site that moves revenue on its own. It guides a shopper to the right product and lifts conversion while it does. Done well, it raises the size of the average order too. That upside is exactly why so many teams set out to build their own, and it is also the upside most of them never fully capture.

E-commerce is changing: shoppers expect advice that feels as natural as an in-store conversation. A Product Advice Agent brings that online, combining structured guidance with flexible AI conversation, so brands can help shoppers decide with confidence — even when they go off-script.

E-commerce businesses have never had more data, yet most of it is noise. But the vast majority of that data has low predictability and reliability. Clicks, scrolls, and sessions tell you what happened, not why. Guided selling changes that. How? It helps your shoppers make confident choices, and in the process gives you the holy grail of e-commerce insight: zero-party data.

Looking for ways to optimize your Magento 2 store? Deciding which improvements will bring the best results can be challenging. Product finders offer a proven way to increase conversion rates by helping customers make confident buying decisions. With the right guidance, customers feel sure of their choice. Discover how product finders work, how they go beyond basic filter options, and how you can create them for your Magento store. Let’s get right to it.

Want to boost conversions in your Shopify store by helping customers find the right product faster ? You’ve likely come across Shopify’s Search & Discovery app, as well as separate product finder apps. Which one is the better fit for your store? We’ve done the research and broken down the key differences, when to use each solution, and which one can drive the best results for your business. Find your answers in this article.

With changing shopping behaviors, many online retailers are looking for ways to adopt AI in e-commerce. But what’s the best way to do so right now? And what to expect in the near future to stay ahead of the game? We’ll share all the ins and outs so you can successfully add AI product recommendations to your online store and make it part of your overall e-commerce strategy. Let’s get started.

The product check helps hesitant customers on PDPs determine whether a specific product truly suits their needs. We share practical tips and insights, such as the ideal number of questions, smart matching, and effective placement.

A great product finder feels effortless, guiding shoppers to spot-on advice with minimal effort. The best ones boast impressive stats: over 90% completion rates and 60% of users clicking on recommendations. Want results like these? In this checklist, we’ll walk you through the must-haves for a product finder that your shoppers will love, and that delivers real impact. Let’s get started! ⬇️

Guided selling and product finders break through the limitations of traditional promotional emails, boosting customer-centric email marketing.

The data shows that a product check on the PDP works extremely well. The amount of customers exposed to guided selling went x2 and we saw a 15% uplift in add-to-carts.

Over the past few years, we've conducted dozens of A/B tests to improve Aiden. From small to large, from layout, design and interaction improvements to testing entirely new features.

Guided selling has the potential to change your entire e-commerce dynamic. But doing so requires a number of conditions.

In May 2023, we launched our own Impact Dashboard at Aiden, because the insights provided by Google Analytics are not sufficient for online stores that get started with guided selling. In this article, we explain exactly how that works.

Making a decision aid is a piece of cake with Aiden. But, aside from all that convenience, you naturally want to make the decision aid that brings you the most. And that is sometimes quite difficult. Especially if you already have 2, 3 or 4 decision aids. So what is your 'best' next decision aid?

Guided selling comes in many forms and one decision aid is not the other. But where is that in it? To answer that question, we thought it would be useful to first take a look at the most common form of guided selling: the filter selection aid.

Do you want to increase your online store's conversion? Then you have to do the opposite of what we've been taught in 25 years of e-commerce. Put the customer, not buying a product, at the center of your product detail page.

With a simple formula, at Aiden, we work with all our online stores towards a much healthier e-commerce dynamic.

Nieuwe klanten vragen ons geregeld waar op hun website ze hun kersverse keuzehulp het beste kunnen plaatsen. We hebben de beste plekken voor je op een rij gezet met voorbeelden, tips en linkjes naar onze tutorials.

Place your guided selling app on as many relevant pages as possible so that doubting customers encounter it. But also think carefully about where you place the app on those pages.

Aiden makes it easy to help your customers choose. But sometimes, as a webshop, you also need a helping hand yourself. We do this in various ways, so that you and your customers can quickly go one step further.

Thanks to the new partnership between Aiden and Bloomreach, truly personal e-commerce is within reach. Instead of irrelevant recommendations, customers can now count on content and advice that truly suits their needs.

Customer insights from guided selling help you understand the “why” behind the “what” and the “who”. And this helps your web store perform better from purchasing to marketing. Do you want to know why?

Really good content marketing for web shops has a big impact on money. This requires that you work with personal rather than generic content. Only when that is the case, the “soft goals” of content marketing are converted into hard cash.

Products have to be about people. But why so much focus on product specifications? Learn how a more human approach can help you double the conversion of your online store.

Making a product finder is not difficult. Especially not with the best software for making product finders. Find out how to get started with Aiden in five simple steps.

E-commerce works perfectly... if you know what you're looking for. But if you don't know that exactly, online stores are one big haystack. And that's why people don't buy. Digital advice takes (potential) customers by the hand at the right time and helps them in their search for the right product.

The biggest challenge for web shops is scalable growth. How do you double the turnover without doubling the staff, advertising budget, and all other costs (or worse!)?

Guided selling an indispensable addition to the existing customer service channels of web shops. Too quick a conclusion? Please read on and we'll explain.

By connecting Aiden to your email software, you increase the impact of both your guided selling apps and your email campaigns.

Many online stores, and agencies, focus on optimizing conversion. The conversion rate is often the first metric you think of when you want to improve your online store. But is it the right one? We discuss eight reasons why this is not the case.

The current product-based e-commerce experience is not sustainable in the long run. To fulfil more complicated user needs and reach more diverse user segments, the market must move from being supply-focused to being demand-focused.

If you know Aiden a little bit, you know that we have 1 or 2 opinions about e-commerce. But what you may not know is how our vision for e-commerce has shaped itself. And what Humberto Tan has to do with that.

Only when an online store chooses to treat the doubting customer as king wil a radically higher conversion rate be on the horizon. With a product finder, you help those doubtful customers find the right product.

With e-commerce personalization and merchandising, web shops try to make an e-commerce experience for everyone that meets their needs. But in practice, this does not work out that way.

Should you ask your customers about their budget in a decision aid, or not? In this article, we'll show you what options are available and when it's better to ask a question about budget or not.

Aiden offers a powerful tool to help customers in your webshop, which also collects a lot of data about those customers. Spotler Activate offers a customer data platform for exactly this type of data. How do you use the information collected from your Aiden product finders in Spotler Activate to make the customer journey even more personal? And vice versa, how do you use Spotler Activate to get the most out of Aiden? That's what this article is about.

The e-commerce dogma tells us that a wide range of products is good: that way, consumers never miss out. But what if we say that this large offer is precisely the explanation for poor conversion? That a large product range is not the solution, but rather the problem?

Why are users so scared to pull the trigger on an online purchase? If they need/want the thing, why not just buy it? The reassurance hypothesis states that shops are not doing everything they can to advise people during an online purchase, leading to low conversion.