Three ways to advise, the same great advice
You have the freedom to choose which interaction works best per category or touchpoint, while your underlying advice logic stays exactly the same.
Scripted
You control the conversation and recommendations.

100% predictable shopper experience, end to end.
Fully deterministic conversation and recommendations.
Highest level of control, higher time investment.
Conversational
You control the recommendations, AI runs the conversation.

You control the recommendations, AI runs the conversation.
AI conversation with deterministic recommendations.
Lower time investment than scripted, more control than agentic.
Agentic
You set the guardrails and priorities, AI runs the rest.

Handles free-text questions and the long tail of intent.
AI conversation and recommendations, guided by your ground truth.
Lowest time investment, lower control than scripted or conversational.
Experience modern product advice at every step of the buying journey
See for yourself how Aiden surfaces advice exactly where shoppers need it. Browse through PLPs, PDPs and content pages, and experience Aiden in context.
Product Detail Page
Test the Product Check on the PDP and see how Aiden helps visitors decide if the product they’re viewing is the right fit.
Product Lister Page
Try the Product Finder on the PLP to see how Aiden cuts through choice overload, helping visitors understand which products fit their needs.
Own the advice layer before someone else does.
Shoppers are going to ask AI what to buy. Make sure your brand has the answer.
