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What's cookin'

Release notes

A brief overview of Aiden's latest features and improvements.

September 8, 2026
New feature
Improvement
Bug fix

🏎️ The Agent is now twice as fast

The Agent kicks off instantly and overall response times have been cut in half, so customers get their advice right away instead of sitting and waiting. Conversations are snappier and more consistent, and 26% more customers now reach a recommendation.

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September 1, 2026
New feature
Improvement
Bug fix

🚤 The Product Check is now faster in Agentic Mode

We removed redundant tool calls that slowed down the agent's first response, so your customers can engage with the agent more quickly from a product page. That means less drop-off and a higher completion rate. Good to know: for Agentic Mode, latency in preview will always be higher than on your live website!

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August 20, 2026
New feature
Improvement
Bug fix

🏞️ Agentic Mode now provides more context

We’ve improved the Agent experience to help customers choose faster and answer with more confidence. Suggested answers can now show the images you already configured, and questions now include your info texts to clarify the differences before a customer picks.

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August 10, 2026
New feature
Improvement
Bug fix

🦾 Agentic Mode is now faster and more accessible

We've made several improvements to the Aiden Agent. The Agent now responds faster, especially when providing advice. As a result, shoppers can move through the advice flow more smoothly. We've also made several behind-the-scenes improvements: conversations are more stable and consistent, with less risk of unexpected interruptions.

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July 8, 2026
New feature
Improvement
Bug fix

🚀 The Aiden Agent is here!

The Aiden Agent gives customers a new way to access your product expertise: going off script, asking their own questions, and getting answers fully grounded in the advice model you've already built. Nearly 20% of shoppers go outside the usual flow, and CTR is 10% higher than classic finders.

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May 1, 2026
New feature
Improvement
Bug fix

🇷🇴 New language for product finders: Romanian

Vești grozave! We now also support Romanian as language for product finders.

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April 9, 2026
New feature
Improvement
Bug fix

📊 Understand 'time to purchase' at a glance

In Analytics, you can now see the time to purchase broken down into segments, giving you an instant overview of how purchase duration is spread across your shoppers: the median, the fastest 25% and the slowest 25%. This gives you a realistic picture of how quickly Aiden-driven purchases typically happen.

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March 6, 2026
New feature
Improvement
Bug fix

💬 AI Mode now matches your tone of voice

With the new Tone of Voice setting for AI Mode, you choose how AI Mode sounds in every conversation. Adjust the level of formality, add custom instructions, and share example texts so AI Mode consistently matches your brand voice — giving customers a more on-brand shopping experience.

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February 5, 2026
New feature
Improvement
Bug fix

🧑‍🎨 Complete the brand experience with custom fonts in Aiden

You can now use your own fonts in your Aiden product finders. With this you can offer your customers a unified brand experience throughout your website.

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February 3, 2026
New feature
Improvement
Bug fix

🔎 Answer options for drill down questions are searchable

Long lists of drill-down answer options are now easier to navigate: you can search within the answer list to quickly find the option you need. This reduces scrolling and makes it easier for shoppers to complete the flow without dropping off.

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January 8, 2026
New feature
Improvement
Bug fix

🗂️ Open products in a new tab

You can now choose whether product links open in the current tab or in a new tab when customers click on a product on the advice page. This gives you more control of the the customer journey.

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December 8, 2025
New feature
Improvement
Bug fix

✨ Introducing AI Mode

AI Mode combines the best of both worlds: A fluid AI-driven advice conversation based on your knowledge.

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Own the advice layer before someone else does.

Shoppers are going to ask AI what to buy. Make sure your brand has the answer.

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