Case studies

Here's how other stores use Aiden

Get inspired by other e-com managers’ successes and discover different use cases of guided selling.

💪 How XXL Nutrition achieves an XXL conversion
XXL Nutrition

💪 How XXL Nutrition achieves an XXL conversion

“Consider protein supplements: customers land on a page with 36 types, which are very similar. They'll immediately experience choice paralysis and wonder: which one should I choose?”
⛑️ How CoolSafety helps B2B customers make smart and safe choices with Aiden
Coolsafety

⛑️ How CoolSafety helps B2B customers make smart and safe choices with Aiden

"The added value of Aiden lies in providing expert advice to our customers. That’s why we aim to make our recommendations as effective as possible. Once that’s in place, we want as many people as possible to use the product finders for scalable product advice. There’s still room for improvement in our product data, which will make the product finders even better."
👶 How Prénatal increased conversion five-fold using Aiden
Prénatal

👶 How Prénatal increased conversion five-fold using Aiden

"A telling growth percentage that prompts us to deploy guided selling on other channels and for other products as well."
🤸 At Toppy, product finders are an integral part of the content strategy
Toppy

🤸 At Toppy, product finders are an integral part of the content strategy

"If a product category shows true potential, causes decision fatigue, or is in a mature phase, it always warrants a product finder."
🧳 How Travelbags increased conversion by 40%
Travel bags

🧳 How Travelbags increased conversion by 40%

With 14,000 suitcases and bags on offer, Travelbags has the perfect travel companion for every traveler. But how can a customer quickly and easily find the right one? Travelbags introduced a product finder that made suitcases fly off the digital shelves.
🚲 Cortina moves the in-store conversation to the online store
Cortina

🚲 Cortina moves the in-store conversation to the online store

"We had initially built our own product finder. With that, I could see how often it was used, but not what it actually yielded in terms of conversion or which bikes our customers ultimately chose. With Aiden, we can now do all of that."
📸 Kamera Express chooses Aiden (and is ready for Black Friday)
Kamera Express

📸 Kamera Express chooses Aiden (and is ready for Black Friday)

"A fun fact is that the product finders are not only developed using our available data, but also in collaboration with the in-store advisors. After all, they have the best understanding of our customers."
⛷ SkiWebshop uses guided selling to bring the in-store experience online
SkiWebShop

⛷ SkiWebshop uses guided selling to bring the in-store experience online

"One ski is designed for high speeds, another for agility and tight turns, and yet another for off-piste. It's helpful if you can just narrow it down to a top 3, so you don't have to click through all those skis."
🦒 Girav comes out on top with guided selling
Girav

🦒 Girav comes out on top with guided selling

"The implementation was very easy. Thanks to the integration with Channable, we were able to get started right away, and it didn't require much IT effort to launch on our website. Aiden itself, the backend, is also very intuitive and easy to work with."
🧯 Hot numbers with guided selling: 17% + conversion for Brandpreventiewinkel
Brandpreventiewinkel

🧯 Hot numbers with guided selling: 17% + conversion for Brandpreventiewinkel

"We attribute more value to a product when it needs to be highlighted more prominently. This increases the margin, making Aiden's guided selling software a much stronger solution than a simple product filter."
🏡 How Kees Smit assists more customers while reducing the burden on customer service
Kees Smit

🏡 How Kees Smit assists more customers while reducing the burden on customer service

"We looked into the type of questions customers were asking. A significant portion turned out to be related to product advice. That translated well into an online product finder."
🛌 How Goossens achieved 138% conversion uplift in just 3 weeks
Goossens

🛌 How Goossens achieved 138% conversion uplift in just 3 weeks

"The challenge was to provide customers in the online store, who may not be experts, with all the information they need in an accessible way to confidently choose the right mattress."

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