Marja Silvertant

Looking for ways to optimize your Magento 2 store? Deciding which improvements will bring the best results can be challenging. Product finders offer a proven way to increase conversion rates by helping customers make confident buying decisions. With the right guidance, customers feel sure of their choice. Discover how product finders work, how they go beyond basic filter options, and how you can create them for your Magento store. Let’s get right to it.

Want to boost conversions in your Shopify store by helping customers find the right product faster ? You’ve likely come across Shopify’s Search & Discovery app, as well as separate product finder apps. Which one is the better fit for your store? We’ve done the research and broken down the key differences, when to use each solution, and which one can drive the best results for your business. Find your answers in this article.

With changing shopping behaviors, many online retailers are looking for ways to adopt AI in e-commerce. But what’s the best way to do so right now? And what to expect in the near future to stay ahead of the game? We’ll share all the ins and outs so you can successfully add AI product recommendations to your online store and make it part of your overall e-commerce strategy. Let’s get started.

A great product finder feels effortless, guiding shoppers to spot-on advice with minimal effort. The best ones boast impressive stats: over 90% completion rates and 60% of users clicking on recommendations. Want results like these? In this checklist, we’ll walk you through the must-haves for a product finder that your shoppers will love, and that delivers real impact. Let’s get started! ⬇️

The data shows that a product check on the PDP works extremely well. The amount of customers exposed to guided selling went x2 and we saw a 15% uplift in add-to-carts.

Over the past few years, we've conducted dozens of A/B tests to improve Aiden. From small to large, from layout, design and interaction improvements to testing entirely new features.