Guided selling software for e-commerce

Leading e-commerce stores help their customers choose

Customers who can’t decide, won’t buy. Expensively acquired visitors shouldn’t be left to their own devices to find the right product. Invest in guided selling and offer personal advice to structurally boost conversions.

Ivo Klink La Souris
“With Aiden, you have a tool that can structurally boost your conversion rate relatively quickly.”

Ivo, Head of E-Commerce La Souris

Used by leading e-commerce businesses

How it all started

Hi, can I help you find anything?

Aiden was born out of a personal frustration: whenever I wanted to buy something online, it would be incredibly difficult to find the right product. Whether it was a great gift, the right pair of headphones or appropriate insurance: surely it should be possible to better assist people in their online buying journey. After all, we do the same in an offline store.

At the time, I wrote down this vision for the future of e-commerce in the well received book Customers who can't decide, won't buy. It's now the foundation of a full-fledged software platform for guided selling, used by several of Europe's largest online retailers.

Marja Silvertant
Co-founder & CEO
Better serve customers

Advise customers so they'll buy with confidence

It's difficult to sell complex and functional products online. Help customers with a guided sales assistant to ensure they find the right products they need - increasing your conversion and sales.

Better choices

Help your customers choose. You'll make them happy, increase your conversion rates and reduce returns.

Higher impact

Immediately see the impact of guided selling on your store. Check revenue and conversion stats, plus more.

More customer insights

Learn which customers are looking for which products

Through guided selling, your customers tell you exactly who they are and what they're looking for. These new insights will transform your e-commerce strategy.

Customer conversations

See which answers were given the most (or least) by your customes. Use this data to inform purchasing decisions and optimize your apps.

Gather new insights

Collect zero-party data and connect your Aiden apps to your CDP. Enrich customer profiles on-the-spot and grow customer relationships.

Better results

Guided selling delivers

Don't leave your customers hanging. Customers utilising a product finder automatically discover the right product. This results in more conversions, satisfied customers, and profit.


Completed sessions


Happy customers

In 1 day

Built and launched


Avg. CR increase for guided selling users

How it works

Offer automated guidance and increase profits

Aiden stops pages from converting poorly. Want to see how it works? Book your free demo and join 100+ online stores to scalable e-commerce success.

Convert uncertain customers into happy buyers

Turn ambivalent shoppers into ambassadors for your online store. Book your free demo and find out how to successfully use guided selling.

The big opportunity

Guided selling in your online store?
Piece of cake!

Gain access to powerful features that supercharge your e-commerce performance.

Easy to integrate

Embed your product finders anywhere on your website. As a pop-up, sidebar, in-page or full-page app.

Advanced analytics

Use the Impact Dashboard for deep dives into customer behavior, and connect with GA4.


Apply your brand

Select your font, colors, and apply advanced styling to perfectly match your guided selling apps to your brand.

What customers say

You're in good company

We aren't the only ones who believe in guided selling.
Our customers are just as excited!

“Great experience with Aiden! Launched in a flash, with an onboarding that was smooth and easy: just 5 days between kick-off and go-live. Aiden's support? Nothing short of outstanding. They are always available, respond quickly and make every process a breeze.”

Jasper Brester

Business Developer,

“We can easily highlight or surface certain products, thereby increasing our profit margins. That makes Aiden's guided selling software a much stronger solution than a product filter.”

Jeroen Bonnemaijers

Founder, Brandpreventiewinkel

“I'll be brief about creating the product finders in Aiden: it's simply very easy.”

Guus van Nunen

General Manager, XXL Nutrition

“A significant growth rate that gives reason to use the product finders on other channels and for other products as well.”

Dominique Alaradi

Product owner, Prénatal

“It's used a lot and that certainly removes some of the pressure on our customer contact team.”

Jan Karel Ekkel

E-commerce specialist, Kees Smit Garden Furniture

“We see that visitors actually purchase the recommended products.”

Anna Maria Schulz

Webshop Manager, Girav

“We first built a product finder ourselves. This allowed me to see how often it was used, but not what it yielded in terms of conversion or which bikes our customers ultimately chose. With Aiden, we can now see all of that.”

Willem van Dooren

Digital Marketing Professional, Cortina

“The kinds of insights offered by Aiden are exactly what we missed in the previous version of our product finder.”

Roxanne van Baardewijk

Webshop coordinator, Simon Lévelt

“Guided selling functions as an advisor, so it truly provides different results than a regular filter.”

Nena Soors

Content manager, Toppy

Stop losing customers to choice paralysis

Provide the right advice - self-serve at scale to massively grow your conversion rates.

We're happy to share our advice, completely free of charge