Guided selling software

Customers who doubt don't buy

Acquiring new customers is expensive. So don't lose your visitors to choice paralysis. With Aiden's guided selling software, you automatically give customers the best advice and increase conversion rates by 2,5x.

“Aiden's guided selling software is a much stronger solution than a product filter.”

Jeroen, founder of

Used by leading e-commerce businesses

Better serve customers

Advise customers so they'll buy with confidence

It's difficult to sell complex and functional products online. Help customers with a personal assistant and ensure they find the right products for increased conversion and sales.

Better choices

Help your customers choose. This way, you can make them happy, increase conversion and additionally ensure fewer returns.

Higher impact

See the impact of guided selling in your shop right away. Check turnover and conversion and make adjustments where necessary.

More customer insights

Learn which customers are looking for which products

In a product finder, your customers tell you exactly who they are and what they're looking for. These types of new insights from guided selling will transform your e-commerce strategy.

Direct conversations

See which answers were given the most (or least) in your product finders. Use this data to inform purchasing decisions and optimise your apps.

Gather new insights

Collect zero-party data and connect your Aiden apps to your CRM or CDP. Enrich customer profiles on-the-spot and grow customer relationships.

Better results

Guided selling delivers

Don't leave your customers hanging. Customers utilising a product finder automatically discover the right product. This results in more conversions, satisfied customers, and profit.


Completed sessions


Happy customers

In 1 day

Built and launched


Average conversion growth

How it works

Offer automated guidance and increase profits

Aiden stops pages from converting poorly. Curious how it works? Watch the video for a short tour and follow over 100 online stores.

Convert uncertain customers into buyers

Turn doubters into ambassadors for your online store. Schedule your free demo and find out how to successfully use guided selling.

The big opportunity

Guided selling in your online store?
A piece of cake!

Launch your product finder in three simple steps and gain access to powerful features that enhance your results.

Easy to integrate

Place your product finders anywhere on your website. As a pop-up, side bar, in-page or full-page app.

Advanced analytics

Connect with GTM and Google Analytics for deep dives into customer behavior.


In your own look & feel

Choose your font, colors, and apply advanced options so that your apps are a perfect fit for your brand.

What customers say

You're in good company

We aren't the only ones who believe in guided selling.
Our users are just as excited!

“Great experience with Aiden! Live in a flash, with onboarding that was smooth and easy: just 5 days between kick-off and go-live. Aiden's support? Nothing short of outstanding. They are always available, respond quickly and make every process a breeze.”

Jasper Brester

Business Developer,

“We give a product more value when we want to highlight it. This increases the margin and therefore Aiden's guided selling software is a much stronger solution than a product filter.”

Jeroen Bonnemaijers

Founder, Brandpreventiewinkel

“I can be brief about making the product finders in Aiden: it's very easy.”

Guus van Nunen

General Manager, XXL Nutrition

“A significant growth rate that gives reason to use the product finders on other channels and for other products as well.”

Dominique Alaradi

Product owner, Prénatal

“So it's used a lot and that certainly removes some of the questions when it comes to customer contact.”

Jan Karel Ekkel

E-commerce specialist, Kees Smit Garden Furniture

“We see that visitors actually purchase the recommended products.”

Anna Maria Schulz

Webshop Manager, Girav

“We first built a product finder ourselves. This allowed me to see how often it was used, but not what it yielded in terms of conversion or which bikes our customers ultimately chose. With Aiden, now we can.”

Willem van Dooren

Digital Marketing Professional, Cortina

“These kinds of insights are exactly what we missed in the previous version of our product finder. So we're also going to quickly transfer our tea finder to Aiden!”

Roxanne van Baardewijk

Webshop coordinator, Simon Lévelt

"Een keuzehulp is een raadgever en levert dus ook andere resultaten op dan een filter.”

Nena Soors

Content manager, Toppy

Stop losing customers to choice paralysis

Help doubting customers by automatically offering tailored advice, achieving 2.5 times more conversions.

We're happy to share our advice, completely free of charge