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The #1 guided selling software for e-commerce

How Aiden works
for online shoppers

Aiden makes it easy for shoppers to choose the right product, even if they’re not experts. Tailored advice removes doubt and decision fatigue. With Aiden, people shop smarter, which means better conversion rates, higher revenue, and valuable zero-party data for your business.

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Geverifieerd
Never expected

Never thought I’d order blinds through a website...but luckily they have a product finder that makes it so much easier.

Date of experience:

June 2024
Geverifieerd
Highly recommended

I usually avoid placing orders online. But the product finder on the website convinced me to make the purchase. Highly recommended!

Date of experience:

November 2024
Geverifieerd
Product finder was very clear

Website was very clear. The product finder helped me find the desired product step by step. I am very satisfied with the product.

Date of experience:

March 13, 2023

Shoppers from these e-commerce stores made purchases using Aiden's product finders

Experience it like a shopper

Explore how online shoppers can use Aiden to get advice depending on their buying journey

Helping shoppers doesn't just mean advising them on what to buy. Discover other ways that you can help online shoppers to make an informed buying decision using Aiden.

Product Finder

See how you can help shoppers understand which product is right for them.

Discover the Product Finder

Product Check

See how you can help shoppers understand if a certain specific product is right for them.

Discover the Product Check

Package Advice

See how you can offer shoppers a combination of products that fit their desired outcome.

Discover Package Advice

Profile Enricher

See how your guided selling apps enable profile enrichment and lead generation, for helpful and personalized followups.

Discover the Profile Enricher
Product Finder

Which product is right for me?

When shoppers land on your product listing page (PLP), they often wonder: “Which of these products is actually right for me?” Aiden’s Product Finder answers that question with personalized advice based on each shopper’s needs and preferences.

Conversational guidance

Rather than making shoppers sort through technical specs, Aiden’s Product Finder engages them in a simple, helpful conversation. Just like a store associate would.

Built for shopper confidence

The product finder doesn't just show which product is a customer's best match. It also explains why a product fits (or doesn’t), so customers feel confident and in control of their purchase.

Product Check

Is this product right for me?

When landing on your product detail page (PDP), shoppers ask themselves "Is this product right for me?". Aiden’s Product Check helps answer that question by showing whether a product truly fits their needs. It gives shoppers confidence in their choice, or recommends a better alternative.

Shorter buying journey

Shoppers can quickly see if a product fits their needs, helping them make confident decisions without endless searching.

Building trust

If a product isn’t quite right, shoppers will instantly get suggestions for better alternatives. So they can stop comparing and start buying.

Multi-Product Widget

Which combination of products is right for me?

Some shopping journeys cross categories: "Which X, Y and Z do I need?" Whether it's tackling a DIY project or building a skincare routine, Aiden’s Package Advice helps customers find the ideal combination of products to fit their goal.

Multi-product advice

Aiden selects a set of complementary products that helps customers successfully achieve a task or routine.

Increased order value

Shoppers might check out with more products than their initial search, resulting in more sales and a higher AOV.

Profile Enricher

Can I follow up on this later?

After completing a Product Finder, Product Check, or Package Advice, shoppers may want to keep their recommendations for future reference. Aiden allows advice and product recommendations to be delivered straight to a shopper's inbox, making it easy to return and complete their purchase when ready.

Lead generation

Shoppers receive their personalized advice via email, allowing them to pick up where they left off - and allowing you to follow up later.

Zero-party data collection

All responses and recommended products can be stored in the CDP, enriching profiles and enabling truly personalized marketing automation.

Check out Aiden customer testimonials or reviews by users of the product finder

”Guided selling functions as an advisor, so it truly provides different results than a regular filter.“

Toppy

Content Manager, Toppy

See what stores say
Verified
The success lies in the product finder

Delivery by letterbox package, perfectly on time. However, what truly sets this company apart is the exceptional guidance and support in choosing the right floor gliders. Simply describe your type of flooring and furniture, and you'll receive expert advice tailored to your needs.

Date of experience

April 18, 2023
See what shoppers say
Case studies

Flexible guided selling apps for every type of online store

Learn how Aiden's product finders are used from fashion to B2B — and everything in between.

MediaMarktSaturn Europe

🌍 How MediaMarkt uses guided selling to make great advice accessible across Europe

"From the very first conversation, we were on the same page. Clear communication, honest discussions, and a shared drive to truly build something together."

Read case
XXL Nutrition

💪 How XXL Nutrition achieves an XXL conversion

“Consider protein supplements: customers land on a page with 36 types, which are very similar. They'll immediately experience choice paralysis and wonder: which one should I choose?”

Read case
Prénatal

👶 How Prénatal increased conversion five-fold using Aiden

"A telling growth percentage that prompts us to deploy guided selling on other channels and for other products as well."

Read case

Stop losing customers to choice paralysis

Empower your shoppers with tailored product advice (at scale) to significantly increase conversion rates.

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