How Aiden works
for online shoppers

Product filters and basic recommendation engines focus on products and their specs. Aiden focuses on shoppers: starting from the customer’s point of view and asking use-based questions to figure out which product best fits their needs.

Instead of “What specs do you want?”, Aiden asks “What problem are you solving?”, and translates that into smart product matches. Just like in an offline store, this type of personal guidance builds clarity and trust in the buying process. That’s how you turn confusion into confidence and browsers into buyers.

Where most tools offer a simple wizard to filter products, Aiden’s guided selling platform lets you build scalable, high-quality applications that deliver measurable impact, from day one. With over 4,000 live product finders across Europe and insights from 200+ online stores, Aiden gives you the expertise, data and technology to turn confusion into confident choices.

Today’s AI chatbots can hold a conversation, but they’re not built to sell. Aiden combines the best of both worlds. Natural interaction powered by AI, anchored in structured decision logic and real product knowledge. It doesn’t just ‘chat’: it advises, using your commercial rules and category logic to ensure every recommendation aligns with your business goals.

In other words, Aiden is a digital advisor that helps customers choose confidently, while giving your team full control over how products are presented and sold.

AI chatbots and self-built product finders may sound similar, but they serve a different purpose. Chatbots are conversational, they talk, but don’t truly guide. Aiden’s product finders are structured around decision logic, helping shoppers answer clear questions and instantly see which products fit them best.

Aiden’s product advice is based on smart matching rules that connect your product catalog to the answers shoppers give. Each product is scored as a bad, neutral, good or perfect match for every answer.

Aiden calculates the total score for each product and recommends those that best match the shopper’s needs. You stay in control by defining the logic yourself, through automated, scalable advice logic that updates when new products are added.

The result is nuanced product advice that feels personal, accurate and is at the same time fully aligned with your assortment and commercial goals.

Yes, and it should. The most valuable spots are where doubt hits. Think of category pages, product detail pages, and even your service chatbot or newsletter. Each placement helps shoppers at a different moment in their buying journey.

With Aiden you can offer truly personal product advice anywhere in your store and beyond: place a product finder on category pages (lister pages), a product check on product detail pages (PDP), and optimize your landing pages with product advice for SEO and GEO purposes. You can choose to use integrate Aiden as an in-page app, sidebar app or pop-up app. 

Both tools help shoppers make confident choices, but they serve different moments in the buying journey. A product finder helps answer the question “Which product suits me?”. It guides shoppers from exploration to the right match, usually on a category or landing page.

A product check answers “Does this product suit me?”. It lives on the product detail page and helps visitors decide whether the item they’re viewing is truly right for them.

Because most paid traffic lands directly on PDPs, adding a product check means you reach more uncertain shoppers, speed up their decision-making, and reduce returns, all without additional setup (as it runs on the same logic as your product finders).

Every interaction in a product finder helps you learn more about your shoppers. You’ll get insights into their needs, preferences and buying intent. By integrating Aiden with your CRM or CDP, you can send more relevant and personalized follow-ups.

Think of a shopper who uses a sunscreen product finder. You can instantly add this shopper to a targeted summer skincare campaign. And that’s not all. You can also send their personal product advice to their inbox and follow up later if they aren’t yet ready to buy.

You could, but most teams underestimate what it takes to do it well. A custom-built finder often means months of development, hard-coded logic, and ongoing maintenance every time products or priorities change. That’s a costly endeavor.

Aiden gives you a ready-to-use platform where your team can design, test, and optimize guided selling flows in days. And every improvement we ship instantly benefits all users, so you can focus on growing your business, not maintaining your tools.