Cookies at Aiden

By clicking “Accept” , you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our  Privacy Policy for more information.

Cookie preferences
Accept
Cookie preferences

Cookies ensure that you do not have to enter the same data every time you visit our website. They also provide us with insight into how you use our site, which contributes to continuous improvements.

Essential cookies
Always active
These cookies are necessary for the website to function properly and therefore cannot be turned off.
Marketing cookies
These cookies help us show relevant advertisements and offers that may be of interest to you.
Personalization cookies
These cookies help us remember choices you make (such as your username, language, or the region you are in) and provide enhanced, more personal features.
Analytics cookies
These cookies collect anonymized data to gain insight into how our website is used with the goal of improving the user experience.
Save preferences
Accept all
How it works
Industries
Electronics & AppliancesHealth & NutritionHome & LivingGarden & OutdoorsDIYSports & CyclingFashion & BeautyB2B
Customer stories
Case studiesStore testimonialsUser reviews
Demo store
Resources
BlogHelp CenterRelease Log
Login
Book your demo
EN
Dutch
English
The #1 guided selling software for e-commerce

How Aiden works

Customers who aren't sure need help, but your customer service is busy enough as it is. With Aiden, you'll offer personalised advice through guided selling — self-serve and at scale.

Book your demo
Try our demo store

Used by 150+ e-commerce businesses

Design

Build your product finder, your way

Start from a blank slate or use Aiden AI to kick-start your conversation.

Dynamic flows

Design your questions and answers, add media, and set up dynamic conversation flows for every customer's use case.

Aiden AI

Lacking inspiration? Get started at the touch of a button and let Aiden AI create the conversation for you.

Book a demo
Refine

Customizable logic for smart and scalable advice

Decide which products you want to recommend for each case. With Aiden's smart rules and store-specific controls, you'll map out your entire (and future) product catalog in a few clicks!

Actual advice

Explain why a specific product meets a customer's needs, instead of just filtering based on unfamiliar specs.

Nuanced recommendations

Avoid disappointment by always showing the best matching product — through scoring, not filtering.

Book a demo
Launch

Offer true guidance throughout your online store

Showcase your expertise when it matters. Offer guidance throughout your online store, anywhere your customers aren't sure about the right purchase.

Choose from multiple interaction types

Whether it's a sidebar, pop-up, in-page, or full-page app: assist customers at any time, anywhere.

Add to multiple pages

The product detail page and list page are just the beginning. You can - and should! - add guided selling throughout your store's customer journey.

Book a demo
Analyze

Gather zero-party data

Through guided selling, your customers tell you exactly who they are and what they're looking for. These kinds of new customer insights will transform your e-commerce strategy.

Personaliseer de klantreis

Send your guided selling data to your ESP or CDP and use it to personalize email, ads, and other content.

Truly understand your customers

See which answers are given the most (or least), which products are popular, and where people are dropping out.

Book a demo
Integrate

Connect to the tools you already use

Aiden offers several useful integrations that make guided selling and integral part of your e-commerce strategy.

Enrich your favorite tools

Connect to your ESP, CDP (Bloomreach, Spotler Activate, etc.), Google Analytics, Channable, and more. Then enrich these tools with Aiden's zero-party data.

Embed with ease

Whether you're using Magento, Shopify, BigCommerce, or any other e-commerce platform: Aiden has no restrictions and is always easy to integrate.

Book a demo
Complete solution

Get everything you need to win with guided selling

Discover all the useful features of Aiden's guided selling software.

Feature

Dynamic flows

Design smart conversations tailored to each customer.

Media

Add images and video and enrich your product finder content.

Analytics plugin

Connect to Google Analytics for deep dives into your guided selling data.

Marketing automation

Send follow-up emails and highlight recommended products throughout the customer journey.

Product feed

Connect your product catalog and keep prices and inventory status up to date.

Feature

Nuanced advice

Combine filters and weighted scores to provide the best product advice, time after time.

Look & feel

Select your font, colors, and apply advanced styling so that your apps perfectly match your brand.

Feature

Easy to integrate

Embed your apps as a pop-up, sidebar, in-page, or full-page app — anywhere on your website.

Drop-off insights

See how your apps are being used and improve the online conversation right away.

Case studies

Flexible guided selling apps for every type of online store

Learn how Aiden's product finders are used from fashion to B2B — and everything in between.

Travel bags

🧳 How Travelbags increased conversion by 40%

With 14,000 suitcases and bags on offer, Travelbags has the perfect travel companion for every traveler. But how can a customer quickly and easily find the right one? Travelbags introduced a product finder that made suitcases fly off the digital shelves.

Read case
XXL Nutrition

💪 How XXL Nutrition achieves an XXL conversion

“Consider protein supplements: customers land on a page with 36 types, which are very similar. They'll immediately experience choice paralysis and wonder: which one should I choose?”

Read case
Prénatal

👶 How Prénatal increased conversion five-fold using Aiden

"A telling growth percentage that prompts us to deploy guided selling on other channels and for other products as well."

Read case

Stop losing customers to choice paralysis

Provide the right advice - self-serve at scale to massively grow your conversion rates.

Book your demo
We're happy to share our advice, completely free of charge.
Become a guided selling expert and get the latest updates and tips in your inbox.
Sign up
By signing up, you agree to our Privacy Statement
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Resources
Case studiesBlogHelp centerWhy Aiden?What is guided selling?What is conversational commerce?
Product
FeaturesProduct tourWhat's new?Book your demoWhat stores sayWhat shoppers say
Industries
Electronics & AppliancesHealth & NutritionHome & LivingGarden & Outdoors
Company
About usBookCareersPartnersPartnersContact
© 2025 Aiden. All rights reserved.
Privacy PolicyTerms and Conditions
Made by Unmuted