Guided selling software

Here's how Aiden works

Customers who aren't sure need help, but your customer service is plenty busy already. With Aiden, you'll create personalised advice at scale. Get instant access to all the features you need for guided selling success.

Used by leading e-commerce businesses


Create your product finder exactly the way you want

Start from a blank slate or use the helpful Aiden AI feature to kick-start your conversation.


Design your questions and answers, add media, and set up dynamic conversation flows.

Aiden AI

No inspiration? Let Aiden AI create the conversation for you. You can get started at the touch of a button.


Define your advice logic for smart and scalable advice

Decide for yourself which products you want to highlight and when. With smart rules, you can only set this once for your entire (and future) catalog!

Nuanced recommendations

Avoid disappointment by combining weighted and filtered questions and always showing the right product.

Actual advice

Explain why a specific product meets a customer's needs instead of just filtering.


Embed the product finder in your online store

Give expert advice when it matters. Offer your guided selling apps anywhere on your website, particularly where your customers are unsure about the right purchase.

Choose any layout you want

Choose between pop-ups, in-page, or use a full page to help customers at any time.

Add to multiple pages

The product detail page or lister page are just the beginning. You can add Aiden to any website page you want.


Gather zero-party data

Through guided selling, your customers tell you exactly who they are and what they are looking for. These kinds of new customer insightswill transform your e-commerce strategy.

Personalise the customer journey

Transfer your guided selling data to your ESP or CDP and use it to personalize email, ads, and other content.

Truly understand your customers

See which answers are given the most (or least), which products are popular, and where people are dropping out.


Connect your product finders to the tools you already use

Aiden offers several useful integrations that simplify adding guided selling to your e-commerce strategy.

Combine with your favorite tools

Connect your apps to your CRM or CDP, Google Analytics 4, Channable, Squeezely, Bloomreach and more. Then enrich these current tools with Aiden's data.

Embed with ease

Whether you're using Magento, Shopify, Lightspeed, or any other e-commerce platform. Aiden has no restrictions and is always easy to integrate.

Complete solution

Get all the tools to win with guided selling

Discover all the useful features of Aiden's guided selling software.


Dynamic flows

Design smart conversations tailored to each customer.


Add images and video and enrich your product finder content.

Analytics plugin

Connect to Google Analytics for deep dives into your guided selling data.

Marketing automation

Send follow-up emails and highlight recommended products throughout the customer journey.

Product feed

Connect your product catalog and keep prices and inventory status up to date.


Nuanced advice

Combine filters and weighted scores to provide the best product advice, time after time.

Look & feel

Select your font, colors, and apply advanced options so that your apps perfectly match your brand.


Easy to integrate

Embed your apps as a pop-up, side-bar, in-page, or full-page app — anywhere on your website.

Drop-off insights

See how your apps are being used and improve the online conversation right away.

Stop losing customers to choice paralysis

Help doubting customers by automatically offering tailored advice, achieving 2.5 times more conversions.

We're happy to share our advice, completely free of charge