📝 Top 6 product recommendation quiz tools for e-commerce (2025)

What are product recommendation quizzes in e-commerce, exactly?

Product recommendation quizzes help shoppers quickly find the right item through a short, interactive quiz. They’re especially useful for online stores with large catalogs or more complex products.

When customers face too many options, choice paralysis can kick in. And that often means missed sales. A product recommendation quiz guides users through a few fun, simple questions and points them to the product that best fits their needs. It’s an easy, low-friction way to improve the shopping experience.

So, what’s the best product recommendation quiz tool out there right now? And which one is the right fit for your business? Let’s break it down.

The 6 best product recommendation quiz solutions for online stores

Let’s take a look at the different solutions out there. We’ve created this list based on user feedback, ratings, and features offered.

1. Aiden

Aiden (yes, that’s us) is built on a simple truth: when shoppers can’t decide, they often don’t buy.That’s why we created a product recommendation quiz tool that helps customers find the right product through a short, guided conversation. Just like in a physical store.

Our quiz tool engages visitors with a few smart questions about their preferences, then instantly recommends the most suitable products based on their answers. It’s fast, intuitive, and highly effective. Especially for stores with a broad or complex assortment.

Unlike traditional recommendation engines that rely on guesswork and tracking, Aiden’s quizzes generate explicit customer input, giving you zero-party data that’s both accurate and actionable.

Aiden AI makes it easy to create and refine quizzes using filters and weighted logic, so you always offer relevant advice. Our quizzes integrate with your e-commerce stack such as Shopify, WooCommerce, Magento, and marketing tools like Google Analytics 4, Spotler Activate and Bloomreach.

In short: Aiden’s product recommendation quizzes help you turn indecisive visitors into confident buyers.

Website: Aiden.cx‍

Location: Utrecht, Netherlands

Key features:

• Personalized product recommendations based on scoring logic
• Gift and product finders that deliver tailored advice
• Aiden AI to quickly build, optimize, and scale your product finders
• Dynamic quiz flows that adapt to different customer types
• Supports multiple languages for international audiences
• Easily embedded on any page (e.g. PLP, PDP, SEO landing pages)
• Flexible display options: sidebar, pop-up, in-page, or full-page
• A/B testing and insights to improve performance
• Integration with ESPs, CDPs, GA4, and major e-commerce platforms
• Impact dashboard for deep performance insights

"Aiden's product finders help our customers make the right product selection in a very accessible way, with incredibly high conversion rates. Additionally, Aiden's team truly is a business partner. By integrating their platform with our CDP, we are able to activate and enrich existing profiles, which is highly valuable." - Eduard Brenninkmeijer, CEO Vitaminstore

2. Typeform

With Typeform, you can create product recommendation quizzes that don’t feel like a form. Instead, people are taken through an interactive flow where each question adapts based on their previous answers, resulting in highly personalized product suggestions.

The platform doesn’t require coding skills, but still gives you the flexibility to build custom logic, branching paths, and tailored outcomes for different customer types.

Whether you’re helping someone find the perfect skincare routine, laptop, or gift idea, Typeform’s intuitive builder, multi-language support, and clean design make it a great fit for e-commerce teams looking to engage and convert.

That said, it was originally built for surveys and forms—so while it can be adapted for product recommendation quizzes, it isn’t purpose-built for e-commerce, which can result in workarounds or limited integrations as you scale.

Website: Typeform.com

Location: Barcelona, Spain‍

Key features:

• No-code builder
• Logic jumps & conditional flows
• Customizable results pages
• Embeddable on any page
• On-brand design

3. Octane AI

Octane AI makes it easy to build quizzes with a drag-and-drop editor, no coding needed. You can add custom logic, dynamic content, and even tweak the design with your own CSS. It’s specifically designed for Shopify. If you use that e-commerce platform, quiz answers can point shoppers to the right products or collections.

Besides recommending products, Octane AI also helps you collect useful customer data through email and SMS opt-ins. You’ll get clear insights into how your quiz is performing and what your customers like, so you can keep improving over time.

Keep in mind that Octane’s deep integration with Shopify is a major strength, but also means it’s less suited for stores running on other platforms.

Website: Octane.ai

‍Location: San Fransisco, USA

Key features:

• Drag-and-drop quiz builder
• Conditional logic for tailored questions
• Dynamic content based on answers
• Custom CSS for full styling
• Direct Shopify product integration

4. Outgrow

Outgrow turns static content into interactive experiences. You can build quizzes that guide people through a set of questions and lead them to a personalized result. Whether that’s a product, answer, or recommendation. 

This tool wasn’t built for e-commerce specifically, but that shouldn’t stop e-commerce teams from trying it out, as it’s possible to integrate with e-commerce tools like Shopify and WooCommerce through Zapier.

It’s easy to use Outgrow to collect data along the way, sync with your marketing tools, and see what’s performing through built-in analytics. From lead gen to product finders and onboarding flows, Outgrow offers several interactive ways to help you keep your store visitors engaged.

Keep in mind that if you’re looking for native product feed support or deep e-commerce integrations, you might find Outgrow a bit limited compared to tools built with online retail in mind.

Website: Outgrow.co

‍Location: New York City, USA

Key features:

• Customizable design with branding options
• Integration with Shopify, WooCommerce, and more through Zapier
• Email and SMS lead capture forms
• Real-time analytics on quiz performance
• Mobile-optimized layouts
• A/B testing capabilities

5. involve.me

Another one that wasn’t specifically built for e-commerce, involve.me has an online quiz maker you can use to create “stunning multi-step quizzes”. And this is pretty much in line with all the other tools that involve.me offers. Whether you’re building a product quiz, pricing calculator, lead form, or survey, everything’s designed to feel more like a conversation than a form.

You can tailor every step to match your brand, ask follow-up questions based on answers, and plug it all into your favorite tools. With real-time insights and built-in lead capture, it’s a great way to learn more about your audience while giving them something useful in return.

While involve.me is a flexible and easy-to-use quiz builder, it’s not tailored to e-commerce, so setting up product recommendations or syncing with your store may take a bit more effort.

Website: involve.me

Location: Vienna, Austria

Key features:

• Custom design and branding
• AI content suggestions
• Real-time performance tracking
• Mobile-friendly and responsive
• Templates for quizzes
• Easy website and embed support

6. Zoovu

Zoovu is first and foremost a product discovery and e-commerce experience platform. With tools such as search bars, product finders, and a chatbot option, Zoovu makes it easier for customers to find, understand, and purchase the right products.

You can use this tool to build quizzes that provide accurate recommendations and make sure customers are satisfied with their purchases.

While Zoovu offers quite a broad product discovery platform, it comes at a high cost and requires technical knowledge to implement.

Website: Zoovu.com‍

Locatie: Boston, USA

Key features:

• Real-time personalization and recommendations
• Ecommerce and CRM platform integrations
• Analytics dashboard with A/B testing
• Omnichannel deployment (web, mobile, in-store)

3 great product recommendation quiz examples in e-commerce

It’s one thing to list the top 6 software tools that can help you build great quizzes for your e-commerce business. But seeing real examples in action is a whole different story. Here are our top 3, plus how they work and why they’re so powerful.

Fresh N Rebel

Fresh N Rebel is an electronics brand with a genuine and never-ending love for music, fashion and colours. When it comes to their customers picking up their next set of headphones, it’s not always as straightforward as you might imagine it would be.

Which is why Fresh N Rebel decided to add a smooth product recommendation quiz to their homepage. We love how clean and simple they kept the CTA to start the quiz, because a customer in doubt might indeed ask themselves: “What to pick?”

The product recommendation quiz itself is very intuitive. Easy and clear questions with additional explanations motivate people to finish the quiz. Once the results are in, there’s a clear explanation of why the outcome is the best match. What more do you need?

XXL Nutrition

XXL Nutrition is a fast-growing sports nutrition brand and online retailer. They specialize in a wide range of supplements such as whey, casein, creatine, amino acids, pre- and post-workout formulas, weight gainers, multivitamins, and more.

The variety of nutritional products can make it easy for customers to get confused and experience choice paralysis. That’s exactly why they’ve added product recommendation quizzes to their online store, they’re a massive help for users who are unsure about what to buy.

Besides a banner on the homepage, quizzes are also added to the product lister pages (PLPs), so store visitors can choose whether they want to filter manually or get guided support, just like they would in a physical store.The banner appears at the top of the page and stands out nicely with a contrasting color.

The questions are clear, the answer options are short and intuitive, and the overall flow makes sense. Our favorite part? The results page. It clearly explains why a product is a good match and gives customers the option to add it straight to their cart.

Knives & Tools

Knivesandtools.com is a specialist online retailer with a deep-rooted passion for quality blades, outdoor gear, and craftsmanship. From premium kitchen knives to bushcraft tools, they offer everything for people who value precision, durability, and smart design in their everyday gear.

With thousands of high-quality products ranging from Japanese kitchen knives to survival tools, their assortment can be a bit overwhelming. That’s exactly why Knivesandtools introduced product recommendation quizzes to guide customers toward the right choice with confidence.

The quizzes are available across multiple categories and placed prominently at the top of product listing pages. They combine clear visuals with a touch of empathy, starting off with a friendly idiom: “Can’t see the forest for the trees?”

Each quiz is short, to the point, and designed to help shoppers cut through the noise. And the best part? The new Experience Center. It brings those same digital product finders to life in-store, offering a playful, hands-on way for visitors to explore the full product range, either on their own or with expert guidance.

How to choose the right quiz tool for your store

Now you know exactly what powerful tools are available and what they offer, but one question might still be unanswered. How do you pick the right quiz tool for your e-commerce business? It really depends on your goals and setup. But “It depends” is a pretty annoying answer, right? Here are a few things to keep in mind.

AI or no-code?

Do you want full control using AI to build and optimize logic-based quizzes, or would a no-code builder that’s quick to set up be a better fit for your team? Some tools offer both, letting you start simple and scale up later.

E-commerce platform integrations

Make sure the quiz tool works smoothly with your existing tech stack. Whether you’re on Shopify, Magento, WooCommerce, or something else, native integrations will save you time and headaches.

Use cases

What kind of quiz do you want to build? Thinking of product finders, gift finders, routine builders, or guided filters on PLPs? The right tool should support your use case without forcing you into a rigid template. Ideally, it should even support multiple use cases. Otherwise, you risk starting with one tool now and outgrowing it sooner than you'd like.

Scalability across product categories

If you’re planning to roll out multiple quizzes across different categories, check how easy it is to duplicate flows, manage product feeds, and localize for different markets.

Sync with ESPs, CDPs, analytics tools

The best product recommendation quizzes don’t just guide shoppers, they also feed valuable zero-party data into your ESP, CDP, and analytics tools. That way, every quiz interaction makes your marketing smarter.

Start recommending smarter with Aiden’s product recommendation quiz

Customers who aren't sure, won't buy. That’s a fact (we even wrote a book about it). So why not give your visitors the guidance they need? In physical stores, unsure shoppers head straight to a product advisor. Online, if that advisor’s missing, they’ll simply leave—along with your high-stakes ad budget.

At Aiden, we believe that guidance is the future of e-commerce, and we’ve built our platform around that belief. Today, 200+ leading European online retailers use Aiden to run over 2,000 quizzes, powered by insights from more than 2.5 million customer sessions. 

Our team of guided selling experts is here to help you get it right, every step of the way. And we bring actual results: see for yourself what our customers say about why choosing Aiden was a great decision. 

Or try it firsthand. Explore our demo store or book a free demo, and we’ll show you exactly how to launch and scale quizzes that boost confidence, conversions, and customer happiness.