🛌 How Goossens achieved 138% more conversion in just 3 weeks

Goossens Living and Sleeping is one of the major players in the Home & Living domain in the Netherlands. In the stores on the furniture boulevards, Goossens experts help their customers with advice and action. For example, when selecting a mattress. Because if you want to be assured of a good night's sleep, it's important that you lie on a mattress that suits you.

The challenge

In addition to the physical store, the digital channel is also important for Goossens Wonen & Slapen. And here, too, good advice is an essential part of the purchasing process. Because especially when making a major purchase such as a mattress, Goossens saw that online customers were struggling to convert to a purchase.

So the challenge was to provide customers in the webshop, who don't (want to) be experts at all, with all the information they could use to choose the right mattress with peace of mind.

The solution

With the Aiden platform for guided selling, Goossens created a product finder in three weeks that helps customers find their perfect mattress. The product finder can be found on the mattress category page and fits seamlessly with the existing content umfeldt (written advice content, inspiration pages, product description and specifications).

The mattress finder therefore quickly won a place in the hearts of seeking customers. And this is also evident from the results!

Results

• 138% better conversion via the product finder
• 86% clicks through to one of the recommended products.
• 23% turnover share in total online mattress sales

Do you also want to provide your customers with the best advice? Even when you are in dreamland yourself? Then contact us to see how our software can help you.