📸 Kamera Express chooses Aiden (and is ready for Black Friday)

Photo and video specialist Kamera Express launches a number of new product finders before Black Friday to better help customers in the online store. With startup Aiden's guided selling software, the retailer also brings the in-store consulting experience to the digital channel.

Erwin Rombouts, Kamera Express e-commerce manager, explains:

“We are known by image makers for the good advice from our people in our physical stores. In Aiden's software, we quickly make interactive product finders, which also offer customers in the online store that helping hand.”

“You answer a few questions and then get immediate advice about, for example, the camera or lens that suits you. The nice fact is that the product finders are not only built on the basis of data, but also in consultation with the advisors in the store. After all, they know our customers best.”

“Such a product finder is valuable for customers, but certainly also for us: we expect it to increase conversion and save us costs on service calls. We look forward to seeing what the decision aids will bring about during Black Friday,” says Rombouts.

Marja Silvertant, CEO of Aiden, adds: “Customers who are unsure don't buy. Over the past year, we have invested heavily in the further development of our guided selling software, and we are proud that this is rewarded by working with such a renowned party as Kamera Express.”