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Anniek van Vulpen

Head of Customer Success

Anniek van Vulpen is Head of Customer Success at Aiden. With a master’s in Management Consulting and an impressive knowledge of the full Aiden portfolio, Anniek helps customers turn their product expertise into advice that truly helps shoppers choose.
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anniek van vulpen head of customer success at aiden

As Head of Customer Success at Aiden, Anniek van Vulpen works closely with customers to help them get the most out of Aiden’s product advice technology. She combines strategic thinking with a warm, practical approach, helping brands translate their expertise into advice that feels helpful, human, and easy to trust.⁠⁠⁠⁠​

She brings structure, clarity, and energy to her work, and thrives in environments where people believe in what they’re building and work together to make it better.⁠

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Anniek van Vulpen

Learn more about guided selling and get tips from our experts.

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🌟 Featured
Guided selling
7/7/2026

💬 Why product advice is becoming the new standard in e-commerce

E-commerce is changing: shoppers expect advice that feels as natural as an in-store conversation. A Product Advice Agent brings that online, combining structured guidance with flexible AI conversation, so brands can help shoppers decide with confidence — even when they go off-script.

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5 min
Customers who can’t decide, won’t buy. Capture your knowledge and offer personal advice to every customer to structurally boost conversions.
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