✨ Introducing Aiden AI Mode

Shoppers increasingly expect conversational guidance, but generic AI tools struggle to give correct and commercially sound product advice.

With AI Mode, you — the product experts — define the topics, structure, and advice logic for a particular product category. Aiden then turns this into a smooth, natural conversation that customers trust and complete.

AI Mode helps shoppers choose with confidence while you stay fully in control of the flow, the logic, and the recommendations. It’s the fastest way to deliver reliable, scalable, and commercially sound product advice.

How does AI Mode work?

You decide the conversation

You’re the expert on your products and your customers. That’s why you’re also the best person to shape the conversation around them.

In Aiden, you design the conversation flow: which topics matter, in what order, and with which answer options. AI Mode then turns those guidelines into a natural chat experience, continuing to ask questions until all relevant information is collected.

Your customers simply click or tap the answers that fit them best.

You control the advice

You know the nuances that make a product perfect for one use case but a bad fit for another. You also know which products you prefer to sell in certain cases.

In Aiden, you design the advice logic: which products to recommend for each combination of answers. AI Mode uses that logic and turns the outcome into a natural, customer-friendly recommendation.

Your customers get advice they can trust: consistent, accurate, and never hallucinated.

You save time

You should spend your time shaping great advice, not writing copy for every step.

In Aiden, you set up the key ingredients of the conversation, and AI Mode automatically turns it into a complete dialogue with clear, friendly copy.

Your customers enjoy a fluid, consistent chat experience, and you can focus on what matters most: improving the advice itself.

Why did we build AI Mode?

Conversational interfaces are becoming increasingly common in e-commerce thanks to tools like ChatGPT, Gemini, and service chatbots. That’s great, because LLMs make it possible to offer a more natural and personalized experience.

But generic AI tools fall short when it comes to product advice:

• Ineffective user experience. Open text input puts the burden on the customer to ask the right questions, even though they’ve just indicated they don’t know what they’re looking for. With AI Mode, 91% of customers on average complete their flow to receive their recommendations, and 61% click through to one of the advised products.
• Incorrect and premature advice. LLMs are “trigger happy” and eager to please: they tend to generate answers before they have the full context of the customer’s needs. With AI Mode, the LLM can only give advice after all required questions are answered, as the underlying logic ensures the conversation always gathers the information needed for a correct recommendation.
• No commercial control. You can’t prompt your way to an LLM that consistently follows your assortment priorities or margin strategy. With AI Mode, every recommendation is governed by the advice logic you define — delivering recommendations that are not only right for the customer, but also aligned with your commercial goals.

We built AI Mode to give you the best of both worlds: a natural conversation and consistently reliable advice.

When to use AI Mode?

Classic Mode is recommended whenever visuals carry the decision (for example, in style-based or tech-heavy categories), or if you’re looking to launch a more branded experience.

AI Mode is perfect when shoppers need a bit more personal guidance to feel confident in their choice. It turns your product finder into a natural conversation, making it ideal for categories where reassurance, context, or subtle trade-offs matter.

Many stores use both modes side by side, depending on the category and the shopping task.

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Get started!

AI Mode works across all your Aiden apps, including the Product Check and Package Advice. Follow the steps in this article to get started!

Are you not able to select ‘AI Mode’ in the Embed flow? That means AI Mode is not included in your Aiden license. Reach out to your Aiden contact or support@aiden.cx to ask about the possibilities.

We’re looking forward to seeing AI Mode in action on your online store!

As always, please share your feedback, questions and data insights as we continue to develop AI Mode.

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