It started in the South of France, where Amandine learned early that the best ideas come from conversation. Today, as B2B Growth Marketer at Aiden, she turns that instinct into demand: building the campaigns, content, and narratives that help European retailers rethink how they guide shoppers online. She's involved end-to-end, from the first idea on a whiteboard to the story that lands in a buyer's inbox.
Amandine holds a Master's degree in Marketing & Communications and is known for her creativity and belief that marketing to businesses doesn't have to be boring to be effective. Outside of work, she's an avid runner, and she'll happily tell you why the South of France should be your next trip.
