🛒 Black Friday, meet 'add-to-cart'.
Customers can now add advised products directly to their cart, reducing friction and speeding up decision-making. The perfect Black Friday feature!
Our latest feature lets customers instantly add advised products to their cart.
It’s designed to reduce friction and speed up decision making. With Black Friday 2024 on the horizon, this launch couldn't come at a better time!
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How does it work?
Add-to-cart is now available on every Aiden plan at no additional cost. It’s compatible with all e-commerce platforms and requires a one-time setup. Ask a developer to follow these steps. We recommend allocating a half day, which includes testing and troubleshooting.
Why add-to-cart?
This was our most popular feature request! And we totally agreed with it. After all, in a physical store, it wouldn't make sense to show customers their ideal product—then hope they’ll find the checkout on their own. So why do the same in our apps?
Showing an add-to-cart button on the advice page removes unnecessary clicks for customers who are ready to buy their best match. It helps speed up their decision making and complete purchases more efficiently.
Based on industry benchmarks, we expect this feature to significantly increase conversion rates, especially for lower-cost products.
Can customers still view product details before adding to cart?
Absolutely! While the 'Add-to-cart' button replaces the ‘View’ button, customers can still view full product details by clicking on the product image or title — a common interaction pattern used elsewhere in your online stores.
Are you planning anything else?
Of course 😏.
We know that some stores are interested in additional actions for customers to take. Rest assured, we're working on these next:
- Custom actions for advice and info pages (e.g. ‘Request an offer’)
- 'Add-all-to-cart' for package advice
- Multiple buttons with different actions on product cards
- Additional styling options for action buttons (e.g. primary/secondary)
If you have questions about the add-to-cart feature, or want to share ideas for future improvements, please let us know.
Happy selling, and here's to a successful Black Friday 2024!
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