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🧠 Aiden AI: Making great advice accessible to everyone — including you!

Our new setup flow is more user-friendly and better aligned with our best practices, allowing you to have a truly effective product finder up and running in no time

March 14, 2025

Aiden's mission is to make great advice accessible to everyone. That means we’re not just advising your customers — we also aim to advise you on how to best advise your customers!

That’s a serious bit of adviception, but you catch our drift. 😉

Over the years, we’ve learned a lot about what works and what doesn’t work when building product finders. We’ve shared this knowledge with you through our Blogs, Tutorials and of course by sharing pro-active tips & tricks through our support team.

Then came AI. At first, it seemed like the perfect solution: just plug in a language model, and great advice would flow effortlessly. But we quickly learned that a simple "ChatGPT wrapper" falls short of our benchmarks for accuracy, relevance, and clarity — the very things that define great advice.

AI is a powerful tool, but only when guided by real expertise and an understanding of what makes advice in e-commerce truly helpful.

That’s why we see our role as more than "just adding AI". We’re here to shape it, refine it, and integrate it with the best practices we've developed over the years.

From idea to product finder in minutes 🚀

Today, we're taking the first step in bringing these best practices directly into Aiden. First up: the Conversation setup process. Our new setup flow is both easier to use and better aligned with our best practices.

Ready to build a new product finder? Aiden AI will guide you through the initial setup right from the conversation builder, making it easier to get your app up and running.

Wherever possible, we'll suggest questions and answers based on our proven best practices and your specific product category. Need to dive deeper? Simply ask Aiden AI to generate more targeted questions about particular topics or product features.

Looking ahead 🔮

This update is just the beginning.

In the coming months, we’ll expand Aiden’s AI capabilities to improve both new and existing product finders.

Our goal is to help you build high-performing apps even faster while retaining (and improving!) advice quality. To do this, we’ll combine the best of three: your expertise, our insights, and the best available language models.

Our mission remains the same: making great advice accessible to everyone - while maintaining the high standards that make Aiden product finders so effective.

Questions or feedback? As always, we'd love to hear from you. Please do share your thoughts and requests!

Stop losing customers to choice paralysis

Provide the right advice - self-serve at scale to massively grow your conversion rates.

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