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Aiden vs Zoovu:
make an impact with guided selling

Want to win in e-commerce? Then it's all about delivering a seamless, personalized shopping experience. Guided selling makes that possible by bringing in-store shopping advice to e-commerce.

Aiden and Zoovu are both providers of guided selling software, but each platform offers unique solutions. What's the best choice for you? We'll take you along in a detailed comparison.
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More about Aiden

First things first!

What's the biggest difference between the two platforms? Simple: vision and experience.

Aiden

Aiden is the #1 guided selling software provider in Europe. The platform was born from the vision “Customers wo can't decide, won't buy”. After writing a successful book with that title, it only made sense for the founders to tackle the challenge by building guided selling software.

Just 3 years later, Aiden is used by 150+ leaders in e-commerce with more than 2,000 product finders — with an NPS of +83.

Zoovu

Zoovu is a product discovery and e-commerce experience platform.

With tools such as search bars, product finders, and a chatbot option, Zoovu makes it easier for customers to find, understand, and purchase the right products.

Why e-commerce leaders choose Aiden

It all sounds great, doesn't it? But Aiden users are much better at telling you why they love our guided selling software so much.

“I really know a lot of tooling, but Aiden's simplicity makes it easy to understand and has been well thought out. The software is really intuitive, it's all self-explanatory.”

Demian Bake

Digital Marketing Manager

“What really surprised us is how scalable the solution is: in just two weeks, we launched 25 product finders. And the first conversions came through almost immediately. Aiden's team has provided us with fantastic guidance, and the results are impressive.”

Daniël Bennik

E-commerce Manager

“We give a product a higher sore when it needs to be pushed more. That increases the margin, which makes Aiden a much stronger solution than a product filter.”

Jeroen Bonnemaijers

Owner Brandpreventiewinkel

Why choose Aiden?

While Zoovu offers a more broad product discovery platform, it comes at a high cost and requires technical knowledge to implement. In contrast, Aiden's guided selling platform offers the possibility of easy to build, scalable, high-quality guided selling widgets whose impact can be seen immediately.

Personal and nuanced product advice

Only with Aiden's software is it possible to provide truly personal and nuanced product advice. This results in 91% completed sessions, an average CTR of 60% and a conversion uplift of, on average, 2.5x.

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Europe's most used guided selling software

With more than 1,000 live product finders, Aiden is the most used guided selling software in Europe. Great for us, but also for you! That's because you benefit from all the best practices, insights, data and A/B tests that we collect and carry out.

More about Aiden

Advice from the leading guided selling experts

Aiden was built by the leading experts in the field of guided selling. With insights from 100+ online stores, countless A/B tests and an in-house team of developers and specialists, you'll receive the playbooks for the best results.

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“Launched within 2 months with 17 product finders on 4 websites. All done by 1 team member on our side. Aiden has truly made it easy to scale and grow our impact.”

Joey van Wettum

Managing Director, Leylines

Stop losing customers to choice paralysis

Provide the right advice - self-serve at scale to massively grow your conversion rates.

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We're happy to share our advice, completely free of charge.