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1. Your store
Use the same categories and period. Order value excluding VAT.
Adjust assumptions
Relative improvement: +68% turns a 2.5% conversion rate into 4.2%. Slide up to 300%, or type a higher value where valid.
Conversion must stay within 100%, including the higher scenario.
Starting assumption: 68% higher conversion with advice.
Scenario estimate. Actual results vary. The 68% starting point reflects an observed conversion difference between Aiden users and non-users.
How we calculate this
Exposure = annual eligible sessions × advice-start rate. Effect = current conversion rate × relative conversion improvement × average order value.
Use session-based conversion without advice for the same categories and period. The model assumes this baseline also applies to advice-starting sessions without advice.
The team-supplied 68% comparison is observational, not proof of a causal improvement. The 4%, 10% and 16% usage presets are planning assumptions, not measured averages.
The range tests half and 1.5× your selected improvement at the same exposure. It is a sensitivity range, not a confidence interval. All scenarios must stay within 100% conversion.
The estimate assumes a full year and unchanged order value. It excludes costs, margins, AOV increases and rollout timing. Calculations run in your browser; this component does not store or send inputs.