Numerical score & product opens in same tab

Product detail page now opens in the same tab

If a customer clicks on a product on the advice page of a Pop-up app , the product detail page will now open in the same tab. This improvement gives customers on mobile devices a better experience, as they no longer have to switch between tabs. They can also simply use the native back button to go back the advice page — we’ll even re-open pop-up for them. Pretty neat!

Improved matching score for numerical questions

For numerical questions, the value a customer enters corresponds to a certain score for each product. The score is set by indicating when products should be treated as a perfect match. For example, you could state that any value within a range of 5 makes a product a perfect match:

Previously, any product with a value within the set range (in this case, 5 above and below the customer’s answer) would be a perfect match. However, in the real world, a product that’s closer to the value entered by the customer would most likely be a better match. That’s exactly what we’ve changed in our new numerical matching scores!

Here’s an example to clarify this:

• Let’s say a customer is looking for a rug with a size of 6 m2.
• The range for this question is set to 2. Meaning that any rug with a size that’s within 2 m2 above or below the customer’s answer is a perfect match.
• Previously, any rugs within 4 and 8 m2 would be a perfect match. The order of those rugs would be random.
• From now on, those rugs will be scored as follows:
• rugs that are exactly 6 m2 → most perfect
• rugs that are 5 or 7 m2 → pretty perfect
• rugs that are 4 or 8 m2 → least perfect
• 👉 They’re all still perfect matches, but some of these rugs will end up higher in the recommendations when all other factors are the same! And that’s exactly what we want.

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The question info text used to have a maximum amount of characters, which wasn’t intentional. We’ve removed that limit. You can now add an unlimited amount of text, although we recommend keeping it at least somewhat limited!