A brief overview of the latest features and improvements.
Do you want to know how your products perform in your guided selling apps? Check out the product analytics now and find out which products are most recommended and clicked on.
Our app frontend has been around for a while now. During that time, we collected a lot of usage data that made a number of improvements. Namely, adjusting the navigation and changing the interaction for requesting email addresses on the advice page.
Forwarding events from your apps to Google Tag Manager and Google Analytics is now even easier.
Showing an arrow icon in the CTA buttons of recommended products results in a higher click-through rate. That is why this has now been implemented across all Aiden apps.
If an automatic drilldown question is linked to a numerical product field, this is now calculated correctly on the advice page.
Conversation analytics has received some love. We now show the question label for each question. Also, response and drop-off data are now broken down if the same question occurred in multiple places in your conversation. Has a label changed since then, or has the question been removed? Then you see the label that had the question at that time.
Today, we've launched some layout tweaks and fixes.
It is now possible to provide product feeds in CSV, TSV and Atom formats.
The app overview in Aiden has become a lot more convenient with search and tags.
Aiden's next Product Update webinar will take place on Monday, July 31.
When calculating the conversion rate, some purchases were counted in the wrong month, this has now been fixed!
You can now group products by variants in your advice. Very useful when, for example, products only differ in color or size.