Here's how other stores use Aiden

“Consider protein supplements: customers land on a page with 36 types, which are very similar. They'll immediately experience choice paralysis and wonder: which one should I choose?”

"A telling growth percentage that prompts us to deploy guided selling on other channels and for other products as well."

"If a product category shows true potential, causes decision fatigue, or is in a mature phase, it always warrants a product finder."

With 14,000 suitcases and bags on offer, Travelbags has the perfect travel companion for every traveler. But how can a customer quickly and easily find the right one? Travelbags introduced a product finder that made suitcases fly off the digital shelves.

"We had initially built our own product finder. With that, I could see how often it was used, but not what it actually yielded in terms of conversion or which bikes our customers ultimately chose. With Aiden, we can now do all of that."

"One ski is designed for high speeds, another for agility and tight turns, and yet another for off-piste. It's helpful if you can just narrow it down to a top 3, so you don't have to click through all those skis."

"A fun fact is that the product finders are not only developed using our available data, but also in collaboration with the in-store advisors. After all, they have the best understanding of our customers."

"The implementation was very easy. Thanks to the integration with Channable, we were able to get started right away, and it didn't require much IT effort to launch on our website. Aiden itself, the backend, is also very intuitive and easy to work with."

"We attribute more value to a product when it needs to be highlighted more prominently. This increases the margin, making Aiden's guided selling software a much stronger solution than a simple product filter."

"We looked into the type of questions customers were asking. A significant portion turned out to be related to product advice. That translated well into an online product finder."

“The decision to switch was made quickly.”

"The challenge was to provide customers in the online store, who may not be experts, with all the information they need in an accessible way to confidently choose the right mattress."